Social Media Pages: The Hidden Keys to Business Growth

Photo credit: Forbes.com

The Internet has gone a long way. From its humble beginnings, it has grown to become a powerful tool that rules the world. It is more than a storage of global information—it is now a way of life, seems like the air that we breathe.

Not only people make the most out of the Net. Even businesses do.

Social media sites are a hit in recent times. And they exist not just to let people connect with others but also to earn a living. Yes, you read that one right!

Techniques to Try

If only all FB and Twitter users know how to use their accounts wisely to earn money, perhaps there would be lesser number of poor people.

So, you’re now convinced about the power of networking sites to start and/or grow a business?

Here are a few marketing techniques that you should employ to boost your online presence and achieve business growth:

• Video – Videos are still a hit for all types of netizens. Create one that advertises your business and upload it to various video-sharing sites (e.g., YouTube, Vimeo, etc.). You’ll soon see it going viral across social channels.

• Hashtag – It seems hashtags are here to stay for good. Not only Twitter makes use of this scheme to let users know the latest trends; other sites have also applied it. In using a # sign, be creative. Include your business name to create a buzz, start a discussion, and make it searchable online.

• Facebook Ad – This may annoy FB users but not always and not all users. This is not very expensive as you might think. In fact, this is an ideal investment for a startup or small business. Make an enticing ad and it will surely give you a good conversion.

• Optimization – As long as SEO exists, social media optimization will never die. Keeping an updated social page for your business will let you gain due consideration from search engines. A maintained account is deemed relevant; thus giving you much higher rank.

• Picture – Instagram is a new yet powerful platform for marketers. Through it, they can earn money via sharing of pictures and succinct messages.

Mobile Version

Whatever technique(s) you choose to employ, be sure that you have a good mobile version of it. This way, you can reach much more audience.

These schemes can guarantee a profitable boost. Employ them and see your business growing at a breakneck speed.

Social media pages are, indeed, useful marketing tools and opportunities disguised as a mere social platform online. Discover them now!

Ins and Outs of Digital Marketing: Trends to Try and Reject

Photo credit: Storify.com

With almost everything going digital today, it is imperative for a business to make the most of modern electronic techniques to flourish. One of the best ways to do it is employ good digital marketing schemes.

If you have a business and you do it online, you should be very particular with the current trends. It is not enough that you have a defined strategy. Knowing the most effective approach is your key to achieve success. What is “in” today might get obsolete tomorrow. Hence, you should be wary on making online marketing plans and efforts.

Campaigns to Retain, Try, or Boost

Below are some online marketing trends that will still work in 2015:

• Mobile compatibility – Mobile devices won’t die anytime soon. While it is possible that some will not stay with us for long, many will still come our way. Experts are one in saying that mobile phones and smartphones are here to replace newspapers, radios, and even TVs. As such, your business ad should always come in handy. There must always be a mobile-ready version so you will become part of people’s browsing experience.

• Social engagement online – Social media platforms have proven their worth in this modern age. With millions of users from around the world, leading networking sites will stay in 2015. Use these sites to your advantage. Employ techniques to effectively market your business. You might want to retain video marketing via video-sharing sites, hashtag marketing, blog and article writing, and inclusion of search-friendly words or phrases.

Techniques to Ignore, Forget, or Ditch

Below are some online marketing techniques that will die away by 2015:

• E-mail marketing – This is no longer a good idea. Due to the presence of spams, phishing, and e-mail frauds in recent years, many people tend to ignore e-mails from senders they don’t personally know. So, if you want to start or grow your business, this certain scheme will not going to help you obtain customers and win their trust.

• Limit on textual content – This seems to be baseless. While some sites made us all believe that the ideal page contains 500 to 800 words, it is somewhat untrue today. What really matters is that you write for your target audience. Even if your content is short (say, 350 words) or too lengthy (say, 1,200 words), but if it talks to people in a way you want it to be, then, you made it right.

Knowing the particulars of digital marketing, as well as the latest trends, is your key to succeed in your business endeavors.